Florence, Alabama's Trusted Real Estate Partner

Your Next Chapter
Starts With the Right Address

From first-time buyers to seasoned investors, we guide every client through Florence's market with clarity, confidence, and a personal touch that makes the difference.

15+
Years Serving Florence
200+
Homes Sold
98%
Client Satisfaction
Beautiful home in Florence, Alabama neighborhood
15+
Years of trusted service in the Shoals community
About Prime Properties

Deep roots in Florence,
dedicated to your goals

Prime Properties Realty has been a cornerstone of the Florence, Alabama real estate community since our founding. We understand that a home is more than an address β€” it's where life unfolds, where memories are made, and where your future takes shape.

Our team combines deep local market knowledge with a genuinely personal approach. Whether you're searching for your first home near the University of North Alabama, selling a family property on Mitchell Boulevard, or investing in the growing Shoals market, we bring the expertise and care your transaction deserves.

Local Market Experts
Florence & Lauderdale County specialists
Client-First Approach
Your priorities guide every decision
Transparent Process
Clear communication at every step
Proven Results
Consistent track record of success
Our Services

Comprehensive real estate
services tailored to you

From listing your home to finding your dream property, we offer full-spectrum services designed to make your real estate journey smooth and successful.

Buying a Home

Whether you're a first-time buyer or adding to your portfolio, we'll help you navigate Florence's market with confidence β€” from search to closing.

Selling Your Home

We craft strategic listing plans, professional marketing, and expert negotiation to sell your home quickly and at the best possible price.

Property Management

For landlords and investors, we handle tenant screening, maintenance coordination, and rent collection so your investment works for you.

Market Analysis

Get a clear picture of your home's value with our comparative market analysis β€” data-driven insights that empower smarter decisions.

Relocation Assistance

Moving to the Shoals? We'll help you find the right neighborhood, understand local schools, and settle in smoothly.

Investment Properties

Identify high-potential opportunities in Florence's growing market. We help investors evaluate, acquire, and grow their real estate portfolios.

Featured Listings

Discover your
perfect home

View All Listings
Modern home for sale in Florence AL
Featured Active

Contemporary Family Home

1200 Block, Mitchell Blvd Area

$285,000
4 Beds 3 Baths 2,400 sqft
Charming cottage in Florence AL
New Active

Charming Shoals Cottage

Near University of North Alabama

$195,000
3 Beds 2 Baths 1,650 sqft
Elegant estate in Florence AL
Premium Active

Elegant River District Home

Tennessee Riverfront Area

$475,000
5 Beds 4 Baths 3,800 sqft
Client Stories

What our clients
say about us

The relationships we build are our greatest achievement. Here's what homeowners and buyers in the Florence area have to say.

"We were nervous about selling our first home, but Prime Properties made the entire process feel effortless. They priced it right, marketed it beautifully, and we had multiple offers within a week. Truly exceptional service."

M.R.
M. Robinson
Sold a home in Florence

"As a first-time buyer, I had so many questions. The team at Prime Properties answered every one with patience and honesty. They never pressured me and helped me find a home I absolutely love in a neighborhood I didn't even know existed."

T.J.
T. Jefferson
First-time homebuyer

"We relocated from out of state and needed someone who truly knew the Florence area. Prime Properties went above and beyond β€” they sent virtual tours, shared neighborhood insights, and made our transition seamless. We couldn't be happier."

S.K.
S. & K. Patterson
Relocated to Florence
1003 Mitchell Blvd, Florence, AL 35630

Ready to find your
dream home?

Whether you're buying, selling, or just exploring your options, we'd love to hear from you. Reach out today for a no-pressure consultation β€” your next chapter starts with a conversation.

Get in Touch

Let's start a
conversation

Have questions about the Florence market? Want to list your home or find your next property? We're here to help β€” reach out by phone, email, or stop by our office anytime.

Office Address
1003 Mitchell Blvd
Florence, AL 35630-6125
Office Hours
Monday – Friday: 9:00 AM – 5:00 PM
Saturday: By appointment
Sunday: Closed

Send us a message

Fill out the form below and we'll get back to you within 24 hours.

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